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Do Facebook ads actually work?
The BBC has run an investigation that alleges that Facebook advertising doesn’t actually deliver as many “active” profiles to a Facebook Page as previously thought. The main finding is that “companies...
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The Dark Knight Rises social media campaign
The hype, controversy and press coverage surrounding Christopher Nolan’s conclusion to the epic “Dark Knight” trilogy reached fever pitch during the opening weekend. Driving the key messaging and...
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The Power of Facebook Advertising
Facebook have recently distributed an infographic that gives an illustration of the power of its advertising platform. The numbers are definitely impressive and the focus is clearly on mobile (more...
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Zynga’s woes and implications on Social Media
It’s clear Zynga have been struggling for a while now, culminating in their recent layoff of 100 employees and clash with Anonymous. The introduction of Farmville 2 in September of this year; the...
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Job Seeking and Social Media: An Interview with Ekaterina Besedina
Thursday 6th June, 2013 – As usual before going for lunch, I opened my Facebook page to see what’s going on and I noticed the following Facebook Ad: I thought I couldn’t loose the opportunity to get in...
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The death of Facebook’s 20% text rule
In the past, to use an image in Facebook ads, it had to pass the vigorous 20% text rule. This meant that if the banner was made up of more than 20% text, it would not be approved. This was Facebook’s...
View ArticleLess content, more engagement: what can brands on Facebook expect in 2017?
Social marketing platform Mavrck waded through 25 million user-generated posts from Facebook in 2016, with several key behaviour trends emerging from the study. In short, users in 2016 on the platform...
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